Press release 14 August 2014
VisitWiltshire Appoints Internal Travel Trade and PR Specialist
14 August 2014
VisitWiltshire is pleased to announce the appointment of Flo Wallace as Travel Trade and PR Manager. Flo is due to commence her role on 18th August, and will be the main point of contact for all travel trade and PR matters. This is a newly created role, and will bring VisitWiltshire’s PR in-house whilst further developing relationships with group and travel trade partners.
The creation of an internal position for this important role underlines VisitWiltshire’s commitment to growing Wiltshire’s visitor economy (currently valued at £1.4 billion, supporting over 27,000 jobs), raising Wiltshire’s profile and promoting more than 550 partners across the county.
Flo has previously held positions as Group Sales and Marketing Manager for Longleat and Head of Communications, Marketing and PR for Bruton School for Girls. She brings over 17 years of marketing and communications experience to the role, as well as a deep knowledge of Wiltshire and the visitor offering.
David Andrews, Chief Executive of VisitWiltshire, said: “I’m delighted to welcome Flo to the team at such an important time for Wiltshire’s tourism industry. This appointment allows us to significantly increase our travel trade, groups and PR activity, and Flo’s experience and impressive track record will be a great asset for us.
“Flo will be working with local, regional, national and international print, digital and broadcast media to generate additional PR coverage. She will also work closely with our sector group of industry partners to generate additional, and extended, domestic and international group and travel trade business.
Flo Wallace said: "Wiltshire’s a fantastic destination and has so many great stories to tell. I'm really looking forward to working with the VisitWiltshire team and industry partners across the county to grow tourism to Wiltshire.”
Flo’s contact details are:
Florence Wallace, Travel Trade & PR Manager
flowallace@visitwiltshire.co.uk
Tel: 01722 341309
Mobile: 07436 588860
Twitter: @visitwiltsbiz
ENDS
For further information please contact:
Until 18 August Josh Voulters josh.voulters@flagshipconsulting.co.uk 020 7886 8440
From 18 August Flo Wallace flowallace@visitwiltshire.co.uk 01722 341 309
Note to editors
VisitWiltshire was established in August 2011 and is the official Tourist Board for Wiltshire. It is a private sector membership organisation representing over 550 members. VisitWiltshire's priority is to grow the county's Visitor Economy by raising awareness of the destination and generating additional tourism visits and spend. Wiltshire's Visitor Economy currently generates an estimated £1.4billion and supports over 27,000 jobs.