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Frequently asked questions

What is VisitWiltshire?

VisitWiltshire Ltd was established in August 2011 and is the official Tourist Board for Wiltshire, covering the whole of the county including Swindon. It is a private sector membership organisation representing over 450 members covering the entire spectrum of tourism businesses, including accommodation providers, attractions, arts and entertainment, sports and leisure, shops, pubs and restaurants. VisitWiltshire's priority is to grow the county's Visitor Economy by raising awareness of the destination and generating additional tourism visits and spend. Wiltshire's Visitor Economy currently generates over £1billion and supports over 20,000 jobs.

What are VisitWiltshire's objectives?

Primary Objective
To attract an extra 20,000 staying visitors per year to Wiltshire

Secondary Objective
To raise the profile of Wiltshire to equal that of Dorset within our market

Secondary Objective
To attract an extra 21,000 day visitors in addition to staying visitors

For further information please see our Marketing Strategy.

Where will the money come from?

VisitWiltshire is an independent company limited by guarantee, receiving funding from its members and from Wiltshire Council.

How do I get my business listed on the VisitWiltshire website?

As VisitWiltshire is a membership organisation you will need to become a member.

How do I become a member of VisitWiltshire?

In the first instance please email our Membership Development Manager, Theresa Hopwood, or telephone her on 07435 788363.

How much does it cost to join VisitWiltshire?

Please see our latest Membership Leaflet for details or contact Theresa Hopwood (see above).

What are the benefits of becoming a member of VisitWiltshire?

Please see our latest Membership Leaflet for details or contact Theresa Hopwood (see above).

Who should I go to for business advice on fire regs, funding, research, planning, etc?

In the first instance please email our Membership Development Manager, Theresa Hopwood, or telephone her on 07435 788363. If she can't provide an immediate answer, she will put you in touch with someone who can.

Do accommodation providers still have to be 'inspected'?

Yes. You can choose to be inspected either by Quality in Tourism (on behalf of VisitBritain) or the AA. Attractions will be expected to have signed up to the VisitBritain 'Code of Conduct', or to have joined VAQAS (the Visitor Attraction Quality Assurance Scheme). Wiltshire also has its own Wiltshire Approved Accommodation Scheme.

What is the Wiltshire Approved Accommodation Scheme?

The Wiltshire Approved Accommodation Scheme is a stepping stone towards the National Quality Assurance Standards. It is delivered in partnership with VisitEngland and, while accommodation providers meeting the standard will not yet be participating in the national scheme, they will be demonstrating their commitment to quality improvements. A qualified assessor will have inspected properties against a standard, indicating they are legal, safe and clean.

Does South West Tourism still exist?

South West Tourism closed at the end of March 2011. Some of its role has now been taken on by the South West Tourism Alliance.

What are the aims and objectives of the South West  Tourism Alliance?

The main aim of the South West Tourism Alliance is to support the tourism industry to improve the visitor experience in a cost effective and sustainable manner.
Its objectives are:
• To represent, advocate and champion tourism in the South West
• To be a voice for its tourism industry
• To guide sustainable and balanced development of the visitor economy
• To collect data and provide intelligence to enable the competitive performance of the industry.

For further details please visit the South West Tourism Alliance website.

How do I get my views heard at a regional and national level?

By joining VisitWiltshire and making your views known to us, so that we can pass them on at regional and national forums.

Who will keep me updated on changes on government policy, regulations, licensing, scams, etc?

Visit Wiltshire will be taking on this role, keeping you up to date through a series of regular e-newsletters.

Where can I find information on Tourism Signposting?

The new policy on Brown and White Tourism Signs for Wiltshire has been published. This has been produced by VisitWiltshire in conjunction with the Highways Department of Wiltshire Council.

Follow this link for further information and to apply for a tourist sign:

http://www.visitwiltshire.co.uk/site/members/tourism-signposting