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VisitWiltshire Frequently Asked Questions


What is the VisitWiltshire Tourism Partnership?

The VisitWiltshire Tourism Partnership (VisitWiltshire) is one of nine Destination Management Organisations or Partnerships, created under the South West Tourism "Towards 2015" Strategy. VisitWiltshire covers the geographic county of Wiltshire (ie the areas of the new Wiltshire unitary authority and the Borough of Swindon).

What will VisitWiltshire be doing?

Over the next 12 months VisitWiltshire will, in consultation with the private sector and based on the experience of the public sector representatives, be developing a range of services and products including: marketing campaigns, business tourism as well as providing advice on sustainable tourism. We will continue to promote and enhance the new Wiltshire branding, the new website, offer training courses and advice. With the move to the new Wiltshire Council, the tourism services currently provided by the District Councils will come together under the VisitWiltshire umbrella.

Where will the money come from?

VisitWiltshire will be a private sector/public sector partnership with funding from the local authorities, tourism businesses, external grants and sponsorship. As part of our engagement with tourism businesses a new membership scheme will be rolled out across the county over the next few months. This will not only offer participation in the various marketing activities, but also significant cost savings for most businesses through a joint purchasing scheme run jointly with other DMOs in the south west.

Who will be marketing the county?

Regional, national and international marketing will be undertaken by VisitWiltshire. South West Tourism will continue to work with the South West Regional Development Agency to develop regional and image campaigns.

Who will be marketing Wiltshire overseas?

VisitWiltshire will undertake selective international marketing in partnership with other south west Destination Management Organisations to avoid duplication and to give greater impact. We will also work with Visit Britain where appropriate on overseas campaigns.

Who is responsible for improving roads, public toilets, public places etc?

VisitWiltshire is aware of the importance of these in terms of affecting the quality of visitor experience and will be seeking to actively engage and influence the planners, Highways Authority, transport providers and local authorities to maintain investment in and work to improve these essential services.

Will VisitWiltshire lobby the government?

This is part of the future strategic role of South West Tourism, speaking on behalf of the tourism industry in the south west. The South West RDA will continue to be the lead RDA on tourism, taking a pro-active role in various national fora to ensure that tourism issues are heard by the Government. VisitWiltshire will speak as the voice for tourism in the county acting on behalf of local businesses.

Isn't this just another layer of bureaucracy?

Definitely not. With the move to "One Council" for Wiltshire, VisitWiltshire will co-ordinate all tourism activities, based in one office. The aim is to reduce duplication of effort and to achieve economies of scale, increase efficiency and provide an even better service for visitors and for businesses in Wiltshire.

Will VisitWiltshire be supporting businesses to become greener and more sustainable?

VisitWiltshire is committed to supporting and encouraging the businesses to adopt a range of practical, common sense, sustainable business practices.

Who do I contact to find out more?

Alun Williams Head of Partnership, VisitWiltshire (alunwilliams@wiltshire.gov.uk) at VisitWiltshire: 0845 602 7323.