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About Us

VisitWiltshire is a business led and partner based organisation, responsible for promoting Wiltshire by raising awareness and in doing so attracting more visitors and guests who stay longer, spend more and recommend the county to other potential visitors. VisitWiltshire is the official Local Visitor Economy Partnership Organisation for Wiltshire.

We provide services and expertise that supports the performance and growth of approximately 400 VisitWiltshire tourism partners from all sectors of the visitor economy, across the whole of Wiltshire and beyond.  These include online and offline marketing, National Campaigns, Group and Travel Trade, high profile PR coverage, as well as business support including partner business services, regular industry e-news, advice, research and industry insight, advocacy, training opportunities and networking events.

Operating under an entirely private sector board of senior tourism specialists, the team continues to attract more partners and income channels in order to grow Wiltshire’s visitor economy – which generates £1.5billion in visitor spend from 20million visitors per annum, supporting 29,000 jobs.

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  1. Vale of Pewsey landscape
    Meet the team
  2. Flowering wysteria in the gardens at Bowood
    VisitWiltshire Board
  3. Sunset at Heavens Gate near Longleat
    Partner Terms and Conditions
    Listed are the VisitWiltshire Terms and Conditions which apply to businesses joining as partner.
  4. Green fields in front of the white horse at Cherhill
    Tourism Strategy
Accommodation
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  • Self Catering,
  • Caravan Parks & Campsites,
  • Farm Stay,
  • Longleat Accommodation,
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Ideas & Inspiration Special Offers
Food & Drink
  • Restaurants,
  • Cafes & Tea Rooms,
  • Pubs & Inns,
  • Farmers Markets,
Plan Your Visit To Wiltshire
  • Maps & Guides,
  • Getting To Wiltshire,
  • Car Parking & Car Parks,
  • Group Travel,
  • Tourist Information Centres,
Things To Do
  • Family Fun,
  • Attractions,
  • Activities,
  • Shopping,
  • Parks & Recreation,
  • Stately Homes & Gardens,
  • History & Heritage,
  • Art & Culture,
  • Entertainment & Nightlife,
  • Tours & Sightseeing,
What's On
  • Events,
  • Exhibitions,
  • Festivals,
  • Markets,
Explore
  • Towns,
  • Villages,
  • Salisbury,
  • Stonehenge,
  • Avebury,
  • The Kennet and Avon Canal,
  • National Landscapes,
  • New Forest National Park,
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The Official Local Visitor Economy Partnership for Wiltshire. 2025.

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