Tourism Strategy
Research and Intelligence
As part of its strategy to grow Wiltshire’s visitor economy, VisitWiltshire has published the first ever detailed analysis of Wiltshire’s visitor accommodation sector. The study involved an in-depth analysis of the hotel and visitor accommodation supply, performance and market demand, national trends, the competitive environment, an assessment of the potential future growth in demand, and the factors which might drive this. It also included developer testing to identify specific developer/investor opportunities.
The full report can be downloaded here.
Report appendices can be downloaded here.
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