Great West Way

VisitWiltshire is leading on developing a new touring route - approximately 125 miles in length - which will join up many of England’s iconic destinations and attractions along a corridor west of London through to Bristol. This is one of a number of successful projects made possible by HM Government’s £40m Discover England Fund, administered by VisitEngland (www.discoverenglandfund.org).

The Great West Way project is focused on creating a world class tourism experience, winning new business and market share for Britain, growing the visitor economy and transforming the visitor experience along and around the route. 

The touring route will be suitable for visitors to travel by car, coach, rail, cycling, walking or by boat. A range of themed itineraries and trails, including heritage, food and drink, countryside, film tourism etc. will allows visitors to explore the route in depth and aims to rival any of the great touring routes in the world.

The DMO’s in Bristol, Bath, Cotswolds and Tourism South East have become official destination partners.

Discover more with The Story of The Great West Way booklet.  

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Latest News

To see our latest press releases visit here.

Marketing & Travel Trade Opportunities 
You can see details of Marketing and Travel Trade opportunities here. If you have an idea for any additional joint marketing please contact Fiona.   

GWR Great West Way Discoverer Pass
Great West Way and Great Western Railway have teamed up to launch the Great West Way Discoverer pass. The pass makes travelling the route easy and hassle free. It includes unlimited off-peak train travel from London Paddington/Waterloo along the route to Bristol Temple Meads via Reading and or Basingstoke routes. Find out more here. 

GWR have also produced a leaflet detailing the pass which will be distributed along the route and GWR network. If you would be interested in distributing these leaflets yourself, please do get in touch. 

Rough Guide to the Great West Way

Discover Great West Way with the comprehensive, entertaining, 'tell it like it is' Rough Guide to the Great West Way, packed with practical information and our experts' honest and independent recommendations. The guide will include detailed regional coverage, great photography, 33 things not to miss and carefully planned itineraries. If you would like to sell the Rough Guide from your business please get in touch. We will be sending a free copy to each of our ambassadors in due course. 

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Great West Way Ambassadors Network
The Ambassador Network has now been launched. This is a chance for businesses and locations along the route to get involved to work with us in partnership to help build your business. 

To find out more and to start your Great West Way journey today contact Gavin Worrall gavinworrall@greatwestway.co.uk to discuss.

An exclusive benefit of becoming a Great West Way Brand Ambassador is being able to access our brand toolkit here.

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Great West Way Discovery Course 
The programme is aimed at senior, decision making staff who can then cascade the information to their teams, and use the Great West Way principles within their marketing strategies. For those Ambassador organisations looking to benefit from a bespoke in-house course for customer facing staff, you can do so from only £20+VAT per delegate (minimum of 10 and based on venue and refreshments being provided by the host Ambassador). The courses concentrate on Great West Way product knowledge, understanding the target markets, and offering a Great West Way welcome. For more information on either of the courses please contact Theresa. Keep your eye out for future courses in our monthlty The Way Forward newsletter.