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News and Events
VISITWILTSHIRE NEWS & UPDATES
Latest VisitWiltshire News
Coronavirus Update
For all the latest news and updates on the Coronavirus outbreak, it's effect on the industry and the support available to businesses please visit our dedicated page here.
Brexit Update
For all the latest news and updates on Brexit, it's effect on the industry and the support available to businesses please visit our dedicated page here.
Salisbury Update
To find out more detail on the work that took place last year you can see our activity report and also examples of the coverage received here.
Additional VisitWiltshire News
2021 Publications
Work is continuing on our 2021 digital Wiltshire publications. We will be including new digital content including virtual tours, videos and reassurance messaging for visitors, please contact Fiona if you have any relevant digital content that we can include. If you placed an advert last year Billy will be in touch with details for this year. If you didn’t place an advert last year but would like to place an advert this year, you can see the prices here and please contact Billy by Friday 15 January.
‘Shop Local’ Directory
The Wiltshire Council ‘Shop Local’ Directory is now live.
This ‘Directory of Directories’ is a place-based resource, highlighting businesses that are open, offering online and click & collect services, promoting a Christmas offer, bringing together groups of local artisans, small producers, independents and more by consolidating links to existing online platforms. The aim is to support those initiatives and to add ‘volume’ and extend reach where possible. If you have any offers or content that you would like to include in the directory please send through to Billy and he will pass it on to Wiltshire Council.
2021 Food and Drink Campaign – details coming soon!
As part of the activity we will be producing our second edition of our Wiltshire Food and Drink map. If you are a local producer, specialist food outlet, food festival, café, pub, restaurant, cookery school then this is for you. Please contact Billy if you would like more information
Supplier Partner Offers
Partners are reminded that there are a number of business benefits available to them from our Supplier Partners, including translation services, online booking, tax advice and virtual tours. More details available here.
Blogs
Don't forget to take a look at our latest blogs here.
Content for Press Releases
Please note that the VisitWiltshire website will feed content for press releases so if please make sure you have filled in the events form in order to have the chance to be included! See our latest press releases here.
VisitWiltshire Photo Library
Our online photo library is an excellent resource, both for our partners to use, and also for promoting partner businesses to journalists, bloggers, tour operators, group organisers etc. If you would like images of your business to be included in the library please send high resolution jpegs to Billy. The current album list is available to view here - please contact us to request links.
Industry News
VisitEngland / VisitBritain Research
The latest Consumer Sentiment Tracker from VisitBritain is available
VisitBritain have published their forecast for domestic tourism recovery in 2021. You can see the full details here.
VisitBritain have released the results of a Travel Trade survey for the US and Canada market. The aim of the survey is to understand the impact of the pandemic on the US and Canada B2B market. You can see the full report here.
Research
Accessibility Guide launched - To help you market your business to those with accessibility requirements (e.g. people with hearing loss, visual or mental impairment, wheelchair users, older people and families with young children). This information will help you stand out from the crowds as customers will choose where to stay and visit based on their accessibility requirements. Find out more here.
Business Advice Hub - Find practical information on where to get help for start up businesses, understand your legal obligations, explore the online marketing toolkit and much more. For further information click here.
VisitEngland Quality Assessment Scheme News
VisitEngland have awarded the AA contract to run the VisitEngland Quality Assessment Schemes under licence for the next three years (trading as VisitEngland Assessment Services). The VisitEngland Quality Assessment Schemes will remain separate to the AA’s existing assessment schemes. Participants will continue to be able to choose between the VisitEngland and AA accommodation schemes. All current ratings, logos, marques and accolades remain unchanged. If you have any queries regarding the VisitEngland schemes please call 01256 491111 or email VisitEnglandAssessmentServices@theAA.com
GREAT WEST WAY
For all the latest information and new on the Great West Way please visit the Ambassador Network on the website.
South West Tourism Growth Fund
The VisitWiltshire team have been working in conjunction with other SW destinations, leading on the Travel Trade strand of the £5m South West Tourism Growth Fund action plan. We have delivered an extensive programme of international travel trade activity.
This has included exhibiting at many of the key international exhibitions, hosting over 180 representatives from international tour operators on familiarisation visits to South West England. This included 50 operators who attended a large Showcase South West event, bringing international buyers and suppliers together for one to one business meetings, with over 1,250 meetings taking place in total.
We created two new resources – the first ever South West England Travel Trade Directory for international travel trade and A Guide for Working with the International Travel Trade for South West Businesses. In addition we ran a series of business development workshops across the South West.
There has been research into the international travel trade of which findings will give direction for destinations and SW suppliers on working with the international travel trade in future. The report can be found here.
With over 1,200 new contacts Team South West have developed a new CRM system which will ensure the efficiency of further communication with the travel trade in the future.
If you require any further information or would like hard copies of the resources please contact Flo.
VisitWiltshire Partners' Newsletters are published on a monthly basis and cover essential and useful information for all those involved in tourism in Wiltshire. Sign up to our regular Partner e-newsletters here.
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