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Partner Marketing
PARTNER MARKETING
Latest Marketing Opportunities
Autumn Campaign
We will be aligning our autumn campaign with the VisitBritain “Escape the Everyday” autumn campaign. The Autumn landing page is now live on the website, with further activity to include social media, e-newsletter and PR. If you would like to be involved in the campaign, please send over any relevant Autumn-themed content including breaks, special offers, activities, half term and Halloween events to Helen and Holly.
Escape the Everyday Campaign
VisitBritain has launched a £5 million ‘Escape the Everyday’ campaign to highlight the quality destinations, visitor attractions and experiences on offer across the UK’s cities, countryside and coast to boost tourism across the shoulder season and beyond. The campaign kicks off with a short video and branded content across social media, digital display and ‘on demand’ television advertising. The content also drives online ‘traffic’ to www.visitbritain.com/escape with ideas and links to information on autumn and winter activities and experiences across the nations and regions. You can find out more about the campaign and download the toolkit HERE. We will be working hard alongside VisitBritain to ensure that Wiltshire and Great West Way can be included in the activity as much as possible.
Growing your business the Great West Way
Destinations and tourism businesses, iconic and soon-to-be-discovered have joined the Great West Way Ambassador Network. You too can be a part of this influential network, the first touring route of England and grow your business by being featured in the official Great West Way activity: Travel Trade Directory, maps, Rough Guide, visitor guide and website … amongst many more opportunities to be seen. Discover more and join today.
JOIN UP NOW
To find out more and to start your Great West Way journey today contact Claire Margetts clairemargetts@greatwestway.co.uk to discuss.
Find out more at www.visitwiltshire.co.uk/greatwestway. The 'Way Forward' Great West Way latest newsletter can be viewed here.
Call Out for Information
2020 Offers and Events
Please let us know of any 2020 special offers and events, so we can promote these via our 'Whats On' page, social channels, press releases and blogs. Please fill out the event form and send any special offers to go on the website to Billy.
We are always looking for all your forthcoming events to promote via our online channels and to include in press releases. Please ensure you have completed our event form and we will get them on them on our What's On pages
Additional Partner Opportunities
Website Opportunities
Banner Adverts - If you are looking to attract more visitors to your business then why not take an advert on the VisitWiltshire or Visit Salisbury website. Our website receives over 100,000 unique visitors per month. We offer banner ads from as little as £55 per month. Book for 3 months or more and receive a 10% discount. Contact Helen to book now.
Interested in Hosting Bloggers?
We are working to secure a number of blogger /influencer and digital media visits to the county. It would be really helpful to know whether partners - particularly accommodation providers - are keen to host these visits in return for being included in their features. We always try to drive these visits outside of really busy holiday times e.g. bank holidays and July/August, however, some will choose to visit at this time and therefore, we'd suggest partners offer a press rate to them if available. We may also offer our familiarisation passport for some but we'll aim to inform partners of places they choose to visit before they use it. If you are keen to work with us to increase your online third party exposure please can you let Helen know.
Calling all attractions and events – sell your tickets via our online shop for 2020!
Visitors are now able to plan their visit and purchase tickets for a variety of attractions, events and activities in advance of their visit to Wiltshire – if you are not signed up to this and would like more information please contact Helen.
Send us your photos to help us promote your business for FREE
VisitWiltshire's online photo library is a great resource for journalists, bloggers, tour operators, group travel organisers, VisitBritain, VisitEngland and other VisitWiltshire partners. Links to albums on it are regularly sent out to third parties so in order to take advantage of this opportunity, please forward your photos to Billy with a note saying you are happy for them to be used in this way.
Tell us about your Anniversaries for 2020
Does your business have a notable forthcoming anniversary? We are looking for PR hooks for future activity and are keen to hear about anything newsworthy that you may have coming up. Please email Holly with details.
Send us your Recruitment Vacancy Adverts
We now have a new online 'Latest Job Vacancies' page and would like to promote tourism vacancies from partner businesses. If you have a vacancy that you would like us to feature please forward details to Helen.
Online Opportunities
Spotlight On... Blogs
We are looking for people from tourism partner businesses who would like to feature in one of our 'Spotlight On...' blogs which will be promoted online and via social channels. You could be a front line member of staff, behind the scenes worker, a tourism professional or volunteer - we'd love to hear from you. Please take a look at our blog page to see ones already completed. Please contact Fiona if you would like to be featured.
Wanted - Competition Prizes
We are interested to hear from businesses - particularly accommodation providers - who are able to offer us competition prizes for our consumer newsletters. These are sent out to a database of 100,000 consumers and over 50,000 social media followers, so it’s a great opportunity to raise awareness of your business. Contact Helen with details.
Additional Digital Opportunities - The VisitWiltshire website receives over 1.2 million unique visitors annually, making it a super platform to promote your business to visitors. There are a range of online opportunities available For further information please contact us to find out more and book. All prices are subject to VAT.
We have also put together a document of handy hints and tips on how to make the most of your partnership and these opportunities.
Don't forget to use #timeforwiltshire when using Twitter, Facebook or Instagram as this ensures we see your posts and push them further via our followers.
Additional Marketing Opportunities
In addition to the exciting benefits available to you as a partner we also offer a range of marketing opportunities throughout the year. VisitWiltshire has considered the best routes to drive more business to you and has designed the marketing opportunities programme with your needs in mind so that you can take advantage of additional opportunities to promote your business. To download our latest Marketing Opportunities document for details.
For further details please contact:
Fiona Errington, Marketing Manager
Email: fionaerrington@visitwiltshire.co.uk
Telephone: 01722 324780
2019 Marketing Plan
For information on our 2019/2020 marketing plan and activity please click here.
to add an item to your Itinerary basket.