Partner Training
VisitWiltshire Autumn & Winter Training Schedule
Throughout the year VisitWiltshire provide training courses for our partners on a range of subjects including Google Analytics, First Aid, Brand Identity and LinkedIn to name a few.
We have put together a variable programme of training courses for our partners over the coming months.
The courses either take place in person or online and the cost to attend ranges from £25-£120 per attendee.
Our range of digital training courses are tailored specifically for visitor-facing attractions, accommodations, and activities and all the courses will enhance your team’s skills. Our expert-led courses are designed to empower your employees with the latest knowledge and techniques in social media and digital engagement. Courses are suitable for front of house staff those welcoming guests, guiding tours and those managing social and digital strategies.
The Marketing Jigsaw and leaky bucket: Website, social media, blogs, mailings, advertising, word of mouth, PR, print...the list of marketing activities is long, potentially time consuming and expensive. How should all marketing activities fit together for maximum impact? This masterclass looks at the 'marketing jigsaw' to help you feel less overwhelmed, prioritise and save time by building on the right message in the right way at the right time.
It will also help you think about your 'leaky bucket' - the points at which revenue is lost or visitors lose interest in your marketing.
This masterclass is run by Susan Briggs, who has 35+ years' practical experience in tourism marketing, working for accommodation providers, visitor attractions, activity and experience companies, food and drink businesses.
Tuesday 29 September 2.30pm With Susan Briggs
Virtual Webinar £40+VAT
Integrated Marketing: to boost seach engine and Ai overview rankings, reach more visitors on social media and build awareness of your business/destination.
AI means tourism marketing has changed. what does this mean for your business or destination.
What changes do you need to make to reach more visitors, on social media, via search engines and AI overviews?
What can you easily do (without technical knowhow) to influence your visibillity and increase awareness of your business or destination?
This practical masterclass will help you to integrate your marketing activites to make them more effective. By the end of the session, you'll understand what you can do to influence the AI overview and search engines, and how to make your life a little easier!
No technical knowhow needed.
Monday 12 October 2.30 With Susan Briggs
Virtual Webinar £40+VAT
Email Marketing: Communicating with your audience. Using email marketing to turn potential customers into loyal customers.
Thursday 22 October 2.30 With Andrew Eberlin
Virtual Webinar £40+VAT
Blogging and Content Marketing: Creating engaging content.
Thursday 12 November With Andrew Eberlin
Virtual Webinar £40+VAT
Improve your business description, lisitings nad social media profiles for attention and results.
Flexible dates With Susan Briggs - virtual pre recorded webinar £40+VAT
To book on please contact Fiona
VisitEngland Tourism Guides
VisitEngland also have some useful training guides and toolkits.
Accessible and Inclusive Tourism Toolkit for Businesses
Free Accessibility Training
Tourism for All have put together a FREE introductory course to Accessability called ‘So what makes you think you are not accessible?’. The course aims to highlight issues faced by customers with access needs and how you can help ensure they have a great experience with you.
Examples of Past Training Sessions
Mighty marketing messages
The Most Powerful Marketing Method: Direct Mail
An Introduction to Google Analytics 4
Good times, Bad Times: recession proof your business
Filling the Gaps and Extend the Season
Introduction to Podcasts Training
Spring Clean Your Marketing
Creating Engaging Content
Sources of Insight and Data
Understanding LinkedIn
to add an item to your Itinerary basket.