Travel Trade Group
Growing your Travel Trade Business
In addition to becoming a VisitWiltshire partner, there is an option for us to help support your travel trade strategy, activity and trade engagement programme. We operate a Wiltshire Travel Trade group and can also provide a more bespoke B2B consultancy and business representation service.
The group meet regularly and consist of 30+ businesses/destinations who work collectively to develop and implement a Wiltshire travel trade marketing strategy and programme of activity, as agreed by the group. The primary objective is to guide Wiltshire's travel trade strategy and activity to increase visits & spend, increase overnight stays, and to raise the profile of Wiltshire among the travel trade.
Priorities for 2025/2026 include:
- Maintain support and encourage new product development from key trade focussed businesses/destinations in the county ensuring a compelling Wiltshire trade offer for buyers.
- Continue a level of one-to-one business support for bespoke trade activity with a view to maximise returns for members of the group.
- Develop online and offline resources ensuring key trade Wiltshire product information is up-to-date and distributed to key trade contacts.
- Review and develop trade activity in consultation with the group to ensure we offer a range of domestic and international travel trade opportunities.
- Continue to position Wiltshire along the Great West Way to maximise its reach and appeal for international markets and support from industry partners.
If you’re interested in working collaboratively with VisitWiltshire to target the travel trade, consider joining our Wiltshire Travel Trade group. The proposed Travel Trade Group rates from 1 April 2025 – 31 March 20265 are as follows:
- Partner £310 per annum
- Sponsor £930 per annum
Please note an additional Investor rate of £2,750 is available which includes bespoke trade engagement, marketing and distribution services. Pro-rata rates are available on request.
Please take a look at the Travel Trade Tactical Activity Timeline 2025/2026 which details planned activity within a calendar format.
We welcome partners from any package level to buy-in to additional activity as detailed in the 2025/2026 Wiltshire Travel Trade Opportunities.
A breakdown of activity in relation to the levels of investment can be seen below:
|
|
Sponsor £930 |
Partner £310 |
|
Production & Distribution of Wiltshire Travel Trade Guide
|
½ page advert |
¼ page advert |
|
Digital Trade Communication |
Included in a min of 2 Wiltshire enewsletters |
Included in a min of 1 enewsletters |
|
Bespoke one-to-one travel trade industry support eg. Solus enewsletter, trade sales and facilitation of meetings, trade strategy development, event representation, collateral review, development of packages/itineraries etc.
|
1 day consultancy support |
1 business support meeting |
|
Inclusion in self-drive familiarisation visits |
√ 1st
|
√ 2nd |
|
PR / editorial inclusion
|
√ 1st |
√ 2nd |
|
Trade engagement, marketing and distribution
|
√ 1st |
√ 2nd |
|
Introductory emails to Official Tour Operators
|
√ |
x |
|
Additional travel trade product website page and website inclusions on group pages
|
√ |
√ |
|
International activity and industry partnership support
|
√ |
√ |
|
Opportunity to be represented, stand share and/or have literature distributed at any of the attended programme of annual exhibitions and events
|
√ |
√ |
|
Opportunity to submit video, imagery, content for Wiltshire Travel Trade Guide and digital trade communication
|
√ |
√ |
|
Inclusion in trade related social media posts via LinkedIn, X, Facebook etc, |
√ |
√ |
- Please enquire about investor level as this will include bespoke trade consultancy and activity.
- Additional costs will apply for any additional bespoke trade consultancy, advertising or targeted trade campaigns, group fam visits, exhibitions and events.
To join the trade group, the next Wiltshire travel trade meeting, or to discuss how we can help grow your travel trade business please contact Flo Wallace, Head of Travel Trade, tel: 07436 588860 or email flowallace@visitwiltshire.co.uk.
to add an item to your Itinerary basket.