Travel Trade Group
Growing your Travel Trade Business
In addition to becoming a VisitWiltshire partner, we also offer a range of services to support your travel trade strategy, activity and trade engagement programme. This includes access to our Wiltshire Travel Trade Group, as well as the option of a more tailored B2B consultancy and business representation service, designed to meet your specific objectives.
The VisitWiltshire Travel Trade Group brings together over 30+ businesses/destinations who work collectively to shape and deliver a coordinated Wiltshire travel trade marketing strategy and programme of activity, as agreed by the group. Its primary aim is to guide Wiltshire's travel trade approach to drive increased visits & visitor spend, encourage overnight stays, and raise the profile of Wiltshire within the travel trade.
Priorities for 2026/2027 include:
- Maintaining support for, and encouraging the development of, new trade-ready products from key trade focussed businesses and destinations accross the county, ensuring a compelling and competitive Wiltshire offer for buyers.
- Continuing a programme of one-to-one business support for bespoke trade activity with a focus on maximising returns for group members.
- Developing and maintaining both online and offline resources to ensure Wiltshire's key trade product information is current, accessible and shared with priority travel trade contacts.
- Reviewing and shaping trade activity in consultation with the group to deliver a balanced programme of domestic and international travel trade opportunities.
- Continuing to position Wiltshire along the Great West Way to maximise reach and appeal in international markets, and to strengthen support from industry partners.
If you’re interested in working collaboratively with VisitWiltshire to engage and target the travel trade, you may wish to consider joining the Wiltshire Travel Trade group. The Travel Trade Group membership rates from 1 April 2026 – 31 March 2027 have been held at 2025 prices. These are as follows:
- Partner £310 per annum
- Sponsor £930 per annum
Please note an additional Investor rate of £2,750 is available which includes bespoke trade engagement, marketing and distribution services. Pro-rata rates are available on request.
Please take a look at the Travel Trade Tactical Activity Timeline 2026/2027 which details planned activity within a calendar format. This is a working document and is subject to change.
We welcome partners from any package level to buy-in to additional activity as detailed in the 2026/2027 Wiltshire Travel Trade Opportunities.
A breakdown of activity in relation to the levels of investment can be seen below:
|
|
Sponsor £930 |
Partner £310 |
|
Production & Distribution of Wiltshire Travel Trade Guide
|
½ page advert |
¼ page advert |
|
Digital Trade Communication |
Included in a min of 2 Wiltshire enewsletters |
Included in a min of 1 enewsletters |
|
Bespoke one-to-one travel trade industry support eg. Solus enewsletter, trade sales and facilitation of meetings, trade strategy development, event representation, collateral review, development of packages/itineraries etc.
|
1 day consultancy support |
1 business support meeting |
|
Inclusion in self-drive familiarisation visits |
√ 1st
|
√ 2nd |
|
PR / editorial inclusion
|
√ 1st |
√ 2nd |
|
Trade engagement, marketing and distribution
|
√ 1st |
√ 2nd |
|
Introductory emails to Official Tour Operators
|
√ |
x |
|
Additional travel trade product website page and website inclusions on group pages
|
√ |
√ |
|
International activity and industry partnership support
|
√ |
√ |
|
Opportunity to be represented, stand share and/or have literature distributed at any of the attended programme of annual exhibitions and events
|
√ |
√ |
|
Opportunity to submit video, imagery, content for Wiltshire Travel Trade Guide and digital trade communication
|
√ |
√ |
|
Inclusion in trade related social media posts via LinkedIn, X, Facebook etc, |
√ |
√ |
- Please enquire about investor level as this will include bespoke trade consultancy and activity.
- Additional costs will apply for any additional bespoke trade consultancy, advertising or targeted trade campaigns, group fam visits, exhibitions and events.
Travel Trade Engagement, Marketing & Distribution Services
Supplier Industry Support and trade engagement services are available to tourism businesses and destinations.
We have years of experience and an award-winning travel trade team, with excellent trade relationships who can support and deliver B2B leisure trade visitors through your door. So, whether you’re looking for additional visitors to attend your events, or to increase footfall to your shopping centre, attraction, accommodation or destination, we can help. We offer:
- Trade Marketing & Sales Strategy Development
- Tactical Activity Plans
- Trade Engagement, Sales and Distribution
- Trade Events & Exhibition representation
- Itinerary Development
- Strategic Destination Partnership Activity
- Content distribution
- Trade product development
- Development of trave trade resources
With trade databases targeting group travel organisers, coach and tour operators, wholesalers, trade press, destination management companies (DMCs) and a whole host of international trade contacts, we are extremely well placed to support all your B2B needs.
Grow trade sales for frequent independent travellers (FIT), coach or mini-bus sized groups or target specialist tours for lunch stops – the choice is yours.
B2B leisure business is an important part of the marketing mix and with a good lead time can help increase occupancy and bookings during quieter days and shoulder season months
To join the trade group, the next Wiltshire travel trade meeting, or to discuss how we can help grow your travel trade business please contact Flo Wallace, Head of Travel Trade, tel: 07436 588860 or email flowallace@visitwiltshire.co.uk.
to add an item to your Itinerary basket.