Campaigns

VisitWiltshire regularly run targeted campaigns at various points throughout the year. These are usually seasonal, city or food and drink campaigns. During the campaign we will have specific content pages on the website, social media activity and often a competition.

Partners can choose to buy into the campaign and participating partners are promoted via digital advertising, social media, campaign PR, print (for example, our themed food and drink map) and more.

Examples of Previous VisitWiltshire Campaigns

Wiltshire Towns Map Campaign - This campaign was launched during English Tourism Week and included targeted distribution of the printed map, paid for digital promotion, PR and third-party promotion and organic digital activity. This campaign achieved over 2 million reach.

It's Time for Wiltshire this Autumn and Winter Campaign - The campaign ran from October to March and included organic and paid digital content, newsletters and social media promotion. In total, the campaign achieved a reach of 2.6 million.

In the past we have also run an Escape the Everday Autumn Winter and Summer Campaign, as well as a general Food and Drink Campaign, a Salisbury City Campaign and a Wiltshire Resident’s Week targeted at reaching local Wiltshire audiences.