Press Release 5 March 2019
Biggest Ever Campaign Launched to Promote Salisbury
VisitWiltshire have launched the largest ever Salisbury tourism marketing campaign.
The aim of the campaign is to showcase the Wiltshire city as the perfect short break and day visit destination; driving additional visits throughout the early part of the 2019 season and generating additional tourism visits and spend throughout the year.
The £250k+ campaign is being funded by VisitWiltshire, Salisbury tourism businesses and partners, VisitEngland’s Discover England Fund, and supported by GREAT campaign activity being delivered by VisitBritain.
The main focus of activity is the 45year old+ domestic leisure visitor, but elements of the campaign will also be targeted at younger audiences and international visitors.
“We know Salisbury is a fantastic place to visit and to enjoy a short break,” said VisitWiltshire’s Marketing Manager Fiona Errington.
“This campaign will provide the city with a high-profile national platform to showcase all the positive things it has to offer visitors throughout the year,” she added.
It will be promoted on VisitEngland’s and VisitBritain’s digital channels to reach national and international audiences as well as via VisitWiltshire e-newsletters to nearly 100,000 potential visitors.
100,000 copies of a new inspirational foldout map of the city, supported by 20 Salisbury tourism businesses and partners will be distributed to target visitors within a two-hour travel time.
Campaign messaging will encompass history and heritage, independent shopping, food and drink, events, arts, culture and festivals, activities and evening entertainment and will highlight the range of accommodation options for visitors within and around the city.
It will also be promoted across social media via Facebook, Instagram and Twitter.
- To find out more about the campaign go to www.visitsalisbury.co.uk/2019
For further information or to arrange a press visit please contact Florence Wallace, Travel Trade & PR Manager, flowallace@visitwiltshire.co.uk Tel: 01722 341309 or 07436 588860.
Editors Notes: VisitWiltshire is the official Destination Management & Marketing Organisation for Wiltshire representing 600 partners. It is a public/private sector membership organisation. VisitWiltshire's priority is to grow the county's Visitor Economy by raising awareness of the destination and generating additional tourism visits and spend. Wiltshire's Visitor Economy currently generates an estimated £1.5billion and supports over 29,000 jobs.
Images for Salisbury can be downloaded from our Flickr gallery via this link https://www.flickr.com/gp/129320754@N03/W9dt94 Photos may be used in print and/or online for the promotion of tourism to Wiltshire and any photos used must be credited to www.visitwiltshire.co.uk, unless otherwise stated in the title of the photo. Full terms and conditions can be found here.
Other images are available on request from an extensive Flickr photo library. A full list of albums is available here.