Self-Drive Familiarisation Visits to Wiltshire
Experience Wiltshire for yourself with an educational familiarisation visit, designed to improve your product knowledge and give you a taste of what Wiltshire has to offer. Open to coach operators, tour operators, travel agents, group travel organisers and the trade press.
VisitWiltshire offers eligible trade a bespoke self-drive itinerary development service to assist you with, and introduce you to, a variety of tourism businesses suitable for groups/FIT to be contracted.
Step 1:
Research where in Wiltshire you would like to visit. See listings below for trade focussed businesses and destinations who look forward to welcoming you. Take a look at our Wiltshire Familiarisation Passport Offers.
Step 2:
We will need to find out a little more about you, your group, your customers, when and where you would like to visit, so please complete the Wiltshire Fam Visit Enquiry Form.
Step 3:
Once we receive your form, we will decide whether we give you access to the VisitWiltshire Familiarisation Passport or create a bespoke itinerary for your visit. We aim to put you in touch with the relevant businesses to enable you to visit attractions to meet & greet, view and/or stay in accommodation that you may be interested to contract for a future group visit.
Terms & Conditions
Please note a minimum of one month’s notice is required for all familiarisation visits. Complementary admission for familiarisation visits are at the discretion of attractions and are provided for 2 adults only. Visits are only valid on standard opening dates and times, which may vary. Trade or standard rates may apply for accommodation, but meet & greet/show rounds can be requested. Additional terms and conditions apply (see offer document for details).
Familiarisation Visit & Showcase Wiltshire
Sun 12 & Mon 13 October 2025
Experience Wiltshire for yourself with an familiarisation visit, designed to improve your product knowledge and give you a taste of what Wiltshire has to offer. Open to coach operators, tour operators, DMCs, group travel organisers and the trade press.
VisitWiltshire are working in partnership with Group Travel World Magazine and key tourism businesses and destinations offering a 1 night 2 day Wiltshire Familiarisation Visit and Showcase Wiltshire networking event this autumn. If you are interested to visit, with a view to return with a group or to contract for future tours, please register your interest to attend by completing this Registration Form. The magazine feature can be seen here.
Costs of £150pp will apply and places are subject to availability.
Contact Flo for further information.
Travel Trade Guide
For inspiration to decide where to visit take a look at our go-to trade resource, designed for those planning trips to Wiltshire including highlights, suggested itineraries, specialist tours, benefits for groups and so much more.
Contact: For further information please contact Florence Wallace, Head of Travel Trade, VisitWiltshire flowallace@visitwiltshire.co.uk, T: 07436 588860.
Number of results:
Number of results: 31
, currently showing 1 to 20.
Longleat - Travel Trade
Warminster
Longleat Safari Park, nestled within 900 acres of ‘Capability’ Brown landscaped grounds, is home to the UK’s original Safari Park, one of the best examples of Elizabethan architecture, and an abundance of exciting attractions including Jungle…
Bowood House & Gardens - Travel Trade
Calne
Whether you’re a special interest group, U3A, tour operator or just a group of friends, a visit to Bowood is always a special treat. There are a variety of group packages and guided tours for all interests. You can book guided tours of Bowood House,…
Milford Hall Salisbury - Travel Trade
Salisbury
Milford Hall Hotel is a highly rated 4-star hotel in Salisbury. The hotel is situated only 5 minutes walk from the historic market square in the centre of Salisbury and a short walk from the famous Salisbury Cathedral, museums and shops. The hotel…
Hawk Conservancy Trust - Travel Trade
Type
Type:
Animal Collection
Weyhill, Andover
The Hawk Conservancy Trust is a full day out for the whole family. Come see our brilliant birds at some of the most spectacular flying displays in the UK, changing with the seasons so you’ll experience something new every time you visit! See up to…
Bradford on Avon - Travel Trade
Bradford on Avon is perfectly set in the dramatic Avon valley in Wiltshire and only a few miles from the World Heritage City of Bath; it is a combination of river, canal, and architecture of true character. From small weavers’ cottage to grand…
Salisbury Cathedral and Magna Carta - Travel Trade
Salisbury
Explore over 800 years of history at Salisbury Cathedral, one of the UK’s most iconic medieval buildings. Discover the world’s best preserved and the finest of only four surviving original 1215 Magna Carta, sealed by King John at Runnymede. The…
Stourhead House and Gardens - Travel Trade
Stourton, Warminster
Stourhead estate on the Wiltshire-Somerset border is the perfect day out for everyone. A breathtaking 18th century landscape garden with lakeside walks, grottoes and classical temples is only the beginning.
The Old Bell Hotel - Travel Trade
Type
Type:
Inn
Warminster
Charming 14th Century coaching in located in the heart of Warminster.
Parade House - Travel Trade
Trowbridge
A beautifully furnished Grade 1 Listed Georgian townhouse, now a prestigious venue for
events, exhibitions, weddings & receptions in the historic heart of the County Town of
Wiltshire, with its own stylish and luxurious bar and cinema. Open to the…Stonehenge Hostel - Travel Trade
Salisbury
The hostel has 70 beds, many with ensuite facilities, lounge with TV, dining area and self-catering kitchen. Complete with comfortable self-catering kitchen and facilities, sociable indoor and outdoor areas, a licensed bar (opened upon prior…
The Old Bell Hotel - Travel Trade
Malmesbury
A Grade I Listed building claiming to be England's most ancient hotel c1220, luxury bedrooms with antiques and fine linen.
Corsham - Travel Trade
Corsham is something of a hidden gem in Wiltshire. On the fringe of the Cotswolds, this historic market town is surrounded by beautiful countryside and is home to a number of historic buildings, including the Almshouses (corshamalmshouses.org.uk)…
The Stones Hotel - Travel Trade
SALISBURY
Nestled in the beautiful South Wiltshire countryside, The Stones Hotel is a stone’s throw away from the world-renowned Stonehenge and the charming Cathedral City of Salisbury
The Bridge Tea Rooms - Travel Trade
Bradford on Avon
The Bridge Tea Rooms is a wonderful and atmospheric venue for both coach parties and for hire for any occasion. Step back in time to the glorious Victorian era, double winner UK’s 'Top Tea Place', and one of the finest spots for afternoon tea.…
Wiltshire Creative - Travel Trade
Type
Type:
Theatre
Salisbury
Salisbury Playhouse is one of the UK’s leading producing theatres, with a wide range of classic and contemporary plays, musicals, children’s theatre and pantomime presented throughout the year.
The Merchant's House - Travel Trade
Marlborough
This 17th century Silk Merchant’s House and was built following the Great Fire of Marlborough in 1653 and has been restored to the highest standard with unique and rare wall paintings being uncovered, a commanding oak staircase, an impressive…
Southern Tour
Type
Type:
Chauffeured Tours
Salisbury
Southern Tour, experts in delivering bespoke driver-guided tours tailored to your individual itineraries.
McArthurGlen Designer Outlet Swindon - Travel Trade
Swindon
McArthurGlen’s Swindon Designer Outlet is housed in the beautifully renovated Grade II listed buildings of the Great Western Railway Works and is one of the largest covered designer outlets in Europe. Shoppers will adore the quality mix of High St…
Amesbury Heritage Tours
Type
Type:
Walking Tours
Amesbury, Salisbury
Arranged by the Amesbury Museum & Heritage Trust, a unique tour (weather permitting) and bespoke talk on the Mesolithic settlement, warm spring and town where history began.
Bluestone Vineyards - Travel Trade
Salisbury
Bluestone is a family run vineyard and wine producer specialising in creating artisanal sparkling wines from Wiltshire.
We provide tours and tastings where you can learn all about English viticulture and taste our wines in a relaxed and informal…
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