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You are here: Home > Plan Your Visit To Wiltshire > Group Travel > Familiarisation Visits

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Self-Drive Familiarisation Visits to Wiltshire

Experience Wiltshire for yourself with an educational familiarisation visit, designed to improve your product knowledge and give you a taste of what Wiltshire has to offer. Open to coach operators, tour operators, travel agents, group travel organisers and the trade press.

VisitWiltshire offers eligible trade a bespoke self-drive itinerary development service to assist you with, and introduce you to, a variety of tourism businesses suitable for groups/FIT to be contracted.

Step 1:

Research where in Wiltshire you would like to visit.  See listings below for trade focussed businesses and destinations who look forward to welcoming you. Take a look at our Wiltshire Familiarisation Passport Offers. 

Step 2:

We will need to find out a little more about you, your group, your customers, when and where you would like to visit, so please complete the Wiltshire Fam Visit Enquiry Form.  

Step 3:

Once we receive your form, we will decide whether we give you access to the VisitWiltshire Familiarisation Passport or create a bespoke itinerary for your visit. We aim to put you in touch with the relevant businesses to enable you to visit attractions to meet & greet, view and/or stay in accommodation that you may be interested to contract for a future group visit.

Terms & Conditions

Please note a minimum of one month’s notice is required for all familiarisation visits. Complementary admission for familiarisation visits are at the discretion of attractions and are provided for 2 adults only. Visits are only valid on standard opening dates and times, which may vary. Trade or standard rates may apply for accommodation, but meet & greet/show rounds can be requested. Additional terms and conditions apply (see offer document for details).


Familiarisation Visit & Showcase Wiltshire
Sun 12 & Mon 13 October 2025

Experience Wiltshire for yourself with an familiarisation visit, designed to improve your product knowledge and give you a taste of what Wiltshire has to offer. Open to coach operators, tour operators, DMCs, group travel organisers and the trade press.

VisitWiltshire are working in partnership with media partners, and key tourism businesses and destinations offering a 1 night 2 day Wiltshire Familiarisation Visit and Showcase Wiltshire networking event this autumn. If you are interested to visit, with a view to return with a group or to contract for future tours, please register your interest to attend by completing the WILTSHIRE FAM VISIT ENQUIRY FORM.

Costs of £150pp will apply and places are subject to availability.

Itinerary information will be available in due course.

Contact Flo for further information.


Travel Trade Guide

For inspiration to decide where to visit take a look at our go-to trade resource, designed for those planning trips to Wiltshire including highlights, suggested itineraries, specialist tours, benefits for groups and so much more.

Contact: For further information please contact Florence Wallace, Head of Travel Trade, VisitWiltshire flowallace@visitwiltshire.co.uk, T: 07436 588860.

Number of results:

Number of results: 31

, currently showing 1 to 20.

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  1. Salisbury Cathedral in Wiltshire (c) Ash Mills

    Add Salisbury Cathedral and Magna Carta - Travel Trade to your Itinerary

    Salisbury Cathedral and Magna Carta - Travel Trade

    Salisbury

    Explore over 800 years of history at Salisbury Cathedral, one of the UK’s most iconic medieval buildings. Discover the world’s best preserved and the finest of only four surviving original 1215 Magna Carta, sealed by King John at Runnymede. The…

  2. Parade House - Travel Trade

    Add Parade House - Travel Trade to your Itinerary

    Parade House - Travel Trade

    Trowbridge

    A beautifully furnished Grade 1 Listed Georgian townhouse, now a prestigious venue for
    events, exhibitions, weddings & receptions in the historic heart of the County Town of
    Wiltshire, with its own stylish and luxurious bar and cinema. Open to the…

  3. Stonehenge Hostel

    Add Stonehenge Hostel - Travel Trade to your Itinerary

    Stonehenge Hostel - Travel Trade

    Salisbury

    The hostel has 70 beds, many with ensuite facilities, lounge with TV, dining area and self-catering kitchen. Complete with comfortable self-catering kitchen and facilities, sociable indoor and outdoor areas, a licensed bar (opened upon prior…

  4. Milford Hall Salisbury - Travel Trade

    Add Milford Hall Salisbury - Travel Trade to your Itinerary

    Milford Hall Salisbury - Travel Trade

    Salisbury

    Milford Hall Hotel is a highly rated 4-star hotel in Salisbury. The hotel is situated only 5 minutes walk from the historic market square in the centre of Salisbury and a short walk from the famous Salisbury Cathedral, museums and shops. The hotel…

  5. The Old Bell Hotel - room

    Add The Old Bell Hotel - Travel Trade to your Itinerary

    The Old Bell Hotel - Travel Trade

    Type

    Type:

    Inn

    Warminster

    Charming 14th Century coaching in located in the heart of Warminster.

  6. The Old Bell Hotel - Travel Trade

    Add The Old Bell Hotel - Travel Trade to your Itinerary

    The Old Bell Hotel - Travel Trade

    Malmesbury

    A Grade I Listed building claiming to be England's most ancient hotel c1220, luxury bedrooms with antiques and fine linen.

  7. Stourhead House and Gardens - Travel Trade

    Add Stourhead House and Gardens - Travel Trade to your Itinerary

    Stourhead House and Gardens - Travel Trade

    Stourton, Warminster

    Stourhead estate on the Wiltshire-Somerset border is the perfect day out for everyone. A breathtaking 18th century landscape garden with lakeside walks, grottoes and classical temples is only the beginning.

  8. Bowood House and Gardens

    Add Bowood House & Gardens - Travel Trade to your Itinerary

    Bowood House & Gardens - Travel Trade

    Calne

    Whether you’re a special interest group, U3A, tour operator or just a group of friends, a visit to Bowood is always a special treat. There are a variety of group packages and guided tours for all interests. You can book guided tours of Bowood House,…

  9. Longleat - Travel Trade

    Add Longleat - Travel Trade to your Itinerary

    Longleat - Travel Trade

    Warminster

    Longleat Safari Park, nestled within 900 acres of ‘Capability’ Brown landscaped grounds, is home to the UK’s original Safari Park, one of the best examples of Elizabethan architecture, and an abundance of exciting attractions including Jungle…

  10. Corsham High Street

    Add Corsham - Travel Trade to your Itinerary

    Corsham - Travel Trade

    Corsham is something of a hidden gem in Wiltshire. On the fringe of the Cotswolds, this historic market town is surrounded by beautiful countryside and is home to a number of historic buildings, including the Almshouses (corshamalmshouses.org.uk)…

  11. The Town Bridge (C) Chris Lock

    Add Bradford on Avon - Travel Trade to your Itinerary

    Bradford on Avon - Travel Trade

    Bradford on Avon is perfectly set in the dramatic Avon valley in Wiltshire and only a few miles from the World Heritage City of Bath; it is a combination of river, canal, and architecture of true character. From small weavers’ cottage to grand…

  12. Masters of the Sky flying display at the Hawk Conservancy Trust

    Add Hawk Conservancy Trust - Travel Trade to your Itinerary

    Hawk Conservancy Trust - Travel Trade

    Type

    Type:

    Animal Collection

    Weyhill, Andover

    The Hawk Conservancy Trust is a full day out for the whole family. Come see our brilliant birds at some of the most spectacular flying displays in the UK, changing with the seasons so you’ll experience something new every time you visit! See up to…

  13. The Bridge Tea Rooms - Travel Trade

    Add The Bridge Tea Rooms - Travel Trade to your Itinerary

    The Bridge Tea Rooms - Travel Trade

    Bradford on Avon

    The Bridge Tea Rooms is a wonderful and atmospheric venue for both coach parties and for hire for any occasion. Step back in time to the glorious Victorian era, double winner UK’s 'Top Tea Place', and one of the finest spots for afternoon tea.…

  14. The Merchant's House Marlborough

    Add The Merchant's House - Travel Trade to your Itinerary

    The Merchant's House - Travel Trade

    Marlborough

    This 17th century Silk Merchant’s House and was built following the Great Fire of Marlborough in 1653 and has been restored to the highest standard with unique and rare wall paintings being uncovered, a commanding oak staircase, an impressive…

  15. View inside REME around the world Half track Scout uniforms Cropped

    Add REME Museum - Travel Trade to your Itinerary

    REME Museum - Travel Trade

    Chippenham

    The REME Museum tells the exciting story of the Corps of the Royal Electrical and Mechanical Engineers, from their foundation in 1942 to their work today. Learn about the history of the Corps and listen to the stories of those who have served. See…

  16. Marlborough - Travel Trade

    Add Marlborough - Travel Trade to your Itinerary

    Marlborough - Travel Trade

    Looking to visit the amazing town of Marlborough?...If so, click here to get the latest Marlborough tourist information direct from the official Wiltshire tourism site!

  17. Wiltshire Creative - Travel Trade

    Add Wiltshire Creative - Travel Trade to your Itinerary

    Wiltshire Creative - Travel Trade

    Type

    Type:

    Theatre

    Salisbury

    Salisbury Playhouse is one of the UK’s leading producing theatres, with a wide range of classic and contemporary plays, musicals, children’s theatre and pantomime presented throughout the year.

  18. Vineyard with house in background

    Add Bluestone Vineyards - Travel Trade to your Itinerary

    Bluestone Vineyards - Travel Trade

    Salisbury

    Bluestone is a family run vineyard and wine producer specialising in creating artisanal sparkling wines from Wiltshire.
    We provide tours and tastings where you can learn all about English viticulture and taste our wines in a relaxed and informal…

  19. Southern Tour

    Add Southern Tour to your Itinerary

    Southern Tour

    Type

    Type:

    Chauffeured Tours

    Salisbury

    Southern Tour, experts in delivering bespoke driver-guided tours tailored to your individual itineraries.

  20. Cholderton Rare Breeds Farm - Pigs

    Add Cholderton Rare Breeds Farm - Travel Trade to your Itinerary

    Cholderton Rare Breeds Farm - Travel Trade

    Salisbury

    Visit Cholderton Rare Breeds Farm and you will see many animals including: Pigs, Goats, Sheep, Donkey, Calf, Ponies, Rabbits, Peacocks, Chickens, Ducks & Geese. There are daily animal encounters, large play barn and annual programme of events. The…

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