Wiltshire on the Great West Way

The Great West Way is an exciting new touring route combining the world-renowned with the yet-to-be-discovered. At one end is London with its royal sights and rich cultural heritage; at the other, elegant Bath and vibrant Bristol. Between lie lush green landscapes, characterful villages and relaxing riverside towns.

There are many ways for your visitors to experience the Great West Way. They can travel by road, rail or water. On two feet or two wheels. Stay in one place for a while or move on every day - if you add in all the tempting trails and off-the-beaten-track detours there are 500 miles or more to explore.

Around a quarter of the Great West Way runs through Wiltshire. Past white horse carvings that have watched over the Vale of Pewsey for generations. Across rolling hillsides in the North Wessex Downs. Along routes that brought druids to Stonehenge, drovers to market, pilgrims to Salisbury Cathedral. Many of Wiltshire’s timeless towns and villages are within easy reach of the Great West Way. As well as being fascinating places to visit in their own right, they make excellent stopping off points for lunch along your journey.

BECOME A GREAT WEST WAY OFFICIAL TOUR OPERATOR

In order to qualify as an Official Tour Operator you’ll be committed to developing, marketing and distributing, on-brand Great West Way programme(s) and work in partnership with us to help communicate these to your customers. If interested the next steps are as follows:

• - Complete the sign-up form and return it to flowallace@GreatWestWay.co.uk. On receipt of this you will be supplied with the Great West Way marque, brand guidelines and access to the photo library.
• - Develop your Great West Way programme. The following assets are available to help you do this:
• - Food and Drink Map out now
• - Latest Travel Trade Directory – a ‘bible’ of information - including over 350 supplier contacts
• - 2020 Great West Way Itineraries plus more itineraries
• - Travel Trade Toolkit
• - Story of the Great West Way booklet
• - 2020 Travel Magazine
• - Once you have a draft programme/suggested programme please forward to Flo for approval prior to print or going live online.

Please take a few moments to view some of the existing Bookable Programmes already on sale from our Official Tour Operators.

Please note that as per the trademark and licensing requirements we have for Great West Way® /England’s Great West Way® we must approve all programmes prior to print/going live online, in order to check usage of brand guidelines, geographic reference and messaging.

We are interested to know details of how you are developing and selling your Great West Way itineraries - please let us know how we can help!

Please visit www.GreatWestWay.co.uk/traveltrade for further information and contact Flo with any queries.

Annual Events & Exhibitions

We revist the programme of events and exhibitions that we attend annually. If you would like to find out more about events, or arrange a meeting please contact Flo.