Press release 17 September 2015
VISITWILTSHIRE LAUNCH NEW 'MADE OF ENGLAND' CAMPAIGN
17 September 2015
VisitWiltshire is launching a new national marketing campaign this week.
The ‘Made of England’ campaign highlights Wiltshire as the England you love in one county. It features bustling market towns, timeless monuments, ancient landscape, country inns, contemporary luxury, accommodation and local food and drink.
The campaign aims to attract 3,000 additional staying visitors and generate in excess of £700,000 in additional visitor spend.
‘Made of England’ is the latest initiative by VisitWiltshire as part of its Time for Wiltshire brand positioning, designed to promote the county as a ‘Timeless’ destination for visitors.
Marketing activity includes a range of digital, social media, print and PR. There are campaign leaflets with geo-targeted distribution in London, plus regional distribution in Hampshire, Somerset, Dorset, Cotswold & Oxfordshire Life magazines. Digital display adverts will be shown on high quality relevant websites, targeting consumers with interests in food and drink, independent shopping, arts and culture, history and heritage.
VisitWiltshire is communicating with over 56,000 consumers via a themed e-newsletter. There will be extensive social media engagement including two competitions, one to win a short break to Wiltshire and a photography competition on Instagram. In addition, a Facebook campaign is being launched with a new Made of England video. VisitWiltshire’s new video can be seen here and the campaign website page is here.
As well as raising awareness, increasing engagement and generating additional tourism visits and spend, VisitWiltshire expects this campaign to have a digital advertising reach of over 180,000 impressions with the video achieving over 90,000 views.
Fiona Errington, Marketing Manager says, “We are delighted to have received support from a variety of partners for this campaign. It’s a great time for businesses to be promoting themselves, encouraging visitors to the county in the shoulder months when it’s full of autumnal colours and filling accommodation gaps prior to the Christmas rush!
“12 product partners are taking part, with English Heritage as the lead sponsor. There are typical English market towns such as Corsham and Chippenham, rural accommodation and dining at Troutbeck Guest House and The Red Lion Freehouse as well as autumnal days out from the National Trust.
There is also a range of Salisbury partners including support from Salisbury BID and Salisbury Cathedral & Magna Carta and a choice of accommodation, food and drink and attractions,” added Fiona.
VisitWiltshire is a private sector membership organisation representing over 600 partners. VisitWiltshire’s priority is to grow the county's visitor economy by raising awareness of the destination and generating additional tourism visits and spend. Wiltshire's visitor economy currently generates an estimated £1.5billion and supports over 28,000 jobs.
For further information, to enter the competition and to download the campaign leaflet please visit www.visitwiltshire.co.uk/ideas-and-inspiration/time-for-wiltshire
ENDS
For further information or to register your interest for a familiarisation visit please contact Florence Wallace, Travel Trade & PR Manager, flowallace@visitwiltshire.co.uk Tel: 01722 341309 or 07436 588860
Note to editors: Images for VisitWiltshire’s Made of England campaign are now available on our photo library via this link: https://www.flickr.com/gp/129320754@N03/7mfp07 Photos may be used in print and/or online for the promotion of tourism to Wiltshire and any photos used must be credited to www.visitwiltshire.co.uk, unless otherwise stated in the title of the photo. Full terms and conditions can be found here.