Self-Drive Familiarisation Visits to Wiltshire

Experience Wiltshire for yourself with an educational familiarisation visit, designed to improve your product knowledge and give you a taste of what Wiltshire has to offer. Open to coach operators, tour operators, travel agents, group travel organisers and the trade press.

VisitWiltshire offers eligible trade a bespoke self-drive itinerary development service to assist you with, and introduce you to, a variety of tourism businesses suitable for groups/FIT to be contracted.

Step 1:

Research where in Wiltshire you would like to visit.  See listings below for trade focussed businesses and destinations who look forward to welcoming you. Take a look at our Wiltshire Familiarisation Passport Offers. 

Step 2:

We will need to find out a little more about you, your group, your customers, when and where you would like to visit, so please complete the Wiltshire Fam Visit Enquiry Form.  

Step 3:

Once we receive your form, we will decide whether we give you access to the VisitWiltshire Familiarisation Passport or create a bespoke itinerary for your visit. We aim to put you in touch with the relevant businesses to enable you to visit attractions to meet & greet, view and/or stay in accommodation that you may be interested to contract for a future group visit.

Terms & Conditions

Please note a minimum of one month’s notice is required for all familiarisation visits. Complementary admission for familiarisation visits are at the discretion of attractions and are provided for 2 adults only. Visits are only valid on standard opening dates and times, which may vary. Trade or standard rates may apply for accommodation, but meet & greet/show rounds can be requested. Additional terms and conditions apply (see offer document for details).

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Familiarisation Visit & Showcase Wiltshire
Sun 12 & Mon 13 October 2025

Experience Wiltshire for yourself with an familiarisation visit, designed to improve your product knowledge and give you a taste of what Wiltshire has to offer. Open to coach operators, tour operators, DMCs, group travel organisers and the trade press.

VisitWiltshire are working in partnership with media partners, and key tourism businesses and destinations offering a 1 night 2 day Wiltshire Familiarisation Visit and Showcase Wiltshire networking event this autumn. If you are interested to visit, with a view to return with a group or to contract for future tours, please register your interest to attend by completing the WILTSHIRE FAM VISIT ENQUIRY FORM.

Costs of £150pp will apply and places are subject to availability.

Itinerary information will be available in due course.

Contact Flo for further information.

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Travel Trade Guide

For inspiration to decide where to visit take a look at our go-to trade resource, designed for those planning trips to Wiltshire including highlights, suggested itineraries, specialist tours, benefits for groups and so much more.

Contact: For further information please contact Florence Wallace, Head of Travel Trade, VisitWiltshire flowallace@visitwiltshire.co.uk, T: 07436 588860.