Helping you Sell Wiltshire

We’d love for you to choose Wiltshire for your next group visit or outing, and we’re here to make the planning process as smooth as possible. In collaboration with our partners, we offer a variety of resources to help you showcase the charm and beauty of our county to your customers.

Exclusive Offers for Groups

Across Wiltshire, attractions, accommodation providers, and local businesses offer a warm welcome to groups through a variety of special deals. These exclusive offers are designed to add value and enhance your group’s experience. Minimum numbers will apply and benefits for group leaders and coach drivers may vary, so be sure to ask for details when booking.

Group-Specific Deals to Look Out For

- Convenient, great value and quick turnaround lunch & afternoon tea packages
- Complimentary/discounted rates for group accommodation, coach drivers & group leaders.
- Complimentary or discounted refreshments, meal vouchers or catering packages
- Complimentary or discounted admissions to attractions
- Free coach parking and/or convenient drop-off points
- Designated rest areas for coach drivers
- Complimentary familiarisation trips ahead of a group visit
- Fast track entry
- Dedicated meet & greet services
- Bespoke activities & experiences for groups
- Exclusive or specialist group tours
- Discount vouchers for groups visiting retail outlets

Itinerary Planning, Photos and Editorial

We are always happy to provide photos and editorial for you to use in promoting your own tours, and offer an itinerary planning service to help you make the most of your visit to Wiltshire, just get in touch to let us know any places and themes that are of interest and we’ll do what we can to help.

Become an Official Tour Operator

As an Official Tour Operator you’ll be committed to developing, marketing and distributing, Wiltshire as part of a Great West Way itinerary. We keen to work in partnership with wholesalers, coach and tour operators who develop, package, distribute in domestic and international markets, offering 1:1 support as well as a whole host of other benefits.

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Travel Trade Toolkit

Take a look at the latest published resources including the It’s Time for Wiltshire Travel Trade Guide, Visitor Map and Visitor Guide as well as the brand assets and narrative.

Familiarisation Visits

Experience Wiltshire for yourself with an educational familiarisation visit, designed to improve your product knowledge and give you a taste of what Wiltshire has to offer. Open to coach operators, tour operators, travel agents, group travel organisers and the trade press.

Sign up to our Travel Trade Newsletter

Our regular groups’ newsletters are a great way to stay in touch and keep up to date with all the latest news.

Contact: For further information please contact Florence Wallace, Head of Travel Trade, VisitWiltshire flowallace@visitwiltshire.co.uk, T: 07436 588860.