Travel Trade - Groups & FIT
Looking for a destination that combines iconic attractions, group-friendly hospitality, and easy accessibility? Wiltshire delivers all that—and more. Make the most of timeless experiences and memorable journeys made easy with your group visit to Wiltshire.
Just 90 minutes from London and within two hours of the South Coast, the Midlands, and Wales, Wiltshire is the ideal base for group tours across southern England. Whether you're planning a heritage-focused itinerary, a countryside retreat, or a multi-day tour, Wiltshire welcomes your group.
Why Choose Wiltshire for Group Travel?
Step into a place where history and mystery meet natural beauty and authentic English charm. Wiltshire offers a rich mix of group-friendly experiences, including:
World-Famous Heritage Sites - Marvel at the ancient wonder of Stonehenge and Avebury – a UNESCO World Heritage Site and must-sees for any cultural or historical itinerary.
Quintessential Market Towns & Villages - Discover welcoming communities perfect for strolls, independent shopping, and relaxed group dining.
Stately Homes, Glorious Gardens & Major Attractions - Wiltshire is home to grand estates, vibrant gardens, and attractions suited to groups of all interests and ages.
Year-Round Arts & Cultural Events - From producing theatres to seasonal festivals, your group can experience Wiltshire's creative spirit throughout the year.
Group-Friendly Accommodation - From countryside lodgings to boutique stays and coach-friendly hotels, Wiltshire has accommodation options for groups large and small.
Wiltshire Travel Trade Support & Resources
We partner with local attractions, accommodations, and tour providers who are enthusiastic about working with UK and international travel trade. We’ve created a range of trade-ready products that include:
- Trade rates and commissionable product
- Specialist tours and packages
- Key contacts for easy booking/contracting
Look for pages marked “Travel Trade” for all the essential information you need to build and sell a successful Wiltshire group itinerary.
Ready to start Planning your Group Visit to Wiltshire?
We’ve put together some useful links to help you put together your next Wiltshire itinerary.
Travel Trade Guide
Our go-to trade resource for those planning trips to Wiltshire including highlights, suggested itineraries, specialist tours, benefits for groups and so much more.
Plan your Group Visit to Wiltshire
Find out more about Coach Parking, Accommodation for groups, attractions for groups, special interest tours, local guides and transport, refreshment stops, towns and villages and what’s on for Christmas.
Suggested Itineraries
We have put together some suggested travel trade themed itineraries to help you join up some of the amazing things to do and places to stay in Wiltshire.
Travel Trade Toolkit
Take a look at the latest published resources including the It’s Time for Wiltshire Travel Trade Guide, Visitor Map and Visitor Guide as well as the brand assets and narrative.
Helping you sell Wiltshire
Discover more reasons to sell Wiltshire with our Top Ten Reasons to visit Wiltshire plus exclusive offers for groups and benefits for group leaders and coach drivers.
Wiltshire on the Great West Way
Explore Wiltshire as part of a wider Great West Way – London to Bristol itinerary.
Salisbury – one of England’s Historic Cities
Salisbury is one of 12 England’s Historic Cities so if you’re looking to develop wider England itineraries, please consider visiting this medieval city as part of a multi-heritage city programme. Check out englandoriginals.com and the latest England’s Heritage Cities Travel Trade Guide for inspiration.
Book Tickets Direct
Plan your visit to Wiltshire by booking individual tickets directly from some of the county's favourite attractions. Please note these rates are for individual visitors. Please contact individual attractions/activities to contract group/trade rates.
Familiarisation Visits
Experience Wiltshire for yourself with an educational familiarisation visit, designed to improve your product knowledge and give you a taste of what Wiltshire has to offer. Open to coach operators, tour operators, travel agents, group travel organisers and the trade press.
Contact: For further information please contact Florence Wallace, Head of Travel Trade, VisitWiltshire flowallace@visitwiltshire.co.uk, T: 07436 588860..png)
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Number of results: 31
, currently showing 1 to 20.
Longleat - Travel Trade
Warminster
Longleat Safari Park, nestled within 900 acres of ‘Capability’ Brown landscaped grounds, is home to the UK’s original Safari Park, one of the best examples of Elizabethan architecture, and an abundance of exciting attractions including Jungle…
Hawk Conservancy Trust - Travel Trade
Type
Type:
Animal Collection
Weyhill, Andover
The Hawk Conservancy Trust is a full day out for the whole family. Come see our brilliant birds at some of the most spectacular flying displays in the UK, changing with the seasons so you’ll experience something new every time you visit! See up to…
Stourhead House and Gardens - Travel Trade
Stourton, Warminster
Stourhead estate on the Wiltshire-Somerset border is the perfect day out for everyone. A breathtaking 18th century landscape garden with lakeside walks, grottoes and classical temples is only the beginning.
Bradford on Avon - Travel Trade
Bradford on Avon is perfectly set in the dramatic Avon valley in Wiltshire and only a few miles from the World Heritage City of Bath; it is a combination of river, canal, and architecture of true character. From small weavers’ cottage to grand…
Stonehenge Farmhouse - Travel Trade
Salisbury
The hostel has 70 beds, many with ensuite facilities, lounge with TV, dining area and self-catering kitchen. Complete with comfortable self-catering kitchen and facilities, sociable indoor and outdoor areas, a licensed bar (opened upon prior…
Corsham - Travel Trade
Corsham is something of a hidden gem in Wiltshire. On the fringe of the Cotswolds, this historic market town is surrounded by beautiful countryside and is home to a number of historic buildings, including the Almshouses (corshamalmshouses.org.uk)…
The Old Bell Hotel - Travel Trade
Type
Type:
Inn
Warminster
Charming 14th Century coaching in located in the heart of Warminster.
Parade House - Travel Trade
Trowbridge
A beautifully furnished Grade 1 Listed Georgian townhouse, now a prestigious venue for
events, exhibitions, weddings & receptions in the historic heart of the County Town of
Wiltshire, with its own stylish and luxurious bar and cinema. Open to the…Salisbury Cathedral and Magna Carta - Travel Trade
Salisbury
Explore over 800 years of history at Salisbury Cathedral, one of the UK’s most iconic medieval buildings. Discover the world’s best preserved and the finest of only four surviving original 1215 Magna Carta, sealed by King John at Runnymede. The…
Milford Hall Salisbury - Travel Trade
Salisbury
Milford Hall Hotel is a highly rated 4-star hotel in Salisbury. The hotel is situated only 5 minutes walk from the historic market square in the centre of Salisbury and a short walk from the famous Salisbury Cathedral, museums and shops. The hotel…
Bowood House & Gardens - Travel Trade
Calne
Whether you’re a special interest group, U3A, tour operator or just a group of friends, a visit to Bowood is always a special treat. There are a variety of group packages and guided tours for all interests. You can book guided tours of Bowood House,…
The Old Bell Hotel - Travel Trade
Malmesbury
A Grade I Listed building claiming to be England's most ancient hotel c1220, luxury bedrooms with antiques and fine linen.
Studley Grange Garden & Leisure Park – Travel Trade
Swindon
Situated just outside Swindon, and within close proximity to the M4, Studley Grange is ideal for “comfort breaks”, as an enjoyable addition to your programme.
Find beautiful gifts, plants and an array of horticultural items in our Garden Centre.…
Best Western Plus Angel Hotel - Travel Trade
Chippenham
Five miles from the M4 between Bath and Swindon, this 400 year old coaching inn has been extended to include a gym, indoor pool, courtyard garden, bedroom wing and stylish new brassiere, bar and lounge, the hotel has car parking onsite.
Salisbury Museum - Travel Trade
Type
Type:
Museum
Salisbury
Explore rich historical and internationally acclaimed collections from Salisbury, Stonehenge and South Wiltshire, all in a stunning medieval building set within the glorious setting of the Cathedral Close.
Cholderton Rare Breeds Farm - Travel Trade
Salisbury
Visit Cholderton Rare Breeds Farm and you will see many animals including: Pigs, Goats, Sheep, Donkey, Calf, Ponies, Rabbits, Peacocks, Chickens, Ducks & Geese. There are daily animal encounters, large play barn and annual programme of events. The…
Legacy Rose and Crown Hotel - Travel Trade
Salisbury
The Legacy Rose & Crown hotel is a 13th Century coaching inn with a riverside location in the city of Salisbury.
Old Sarum - Travel Trade
Salisbury
Discover the story of the original Salisbury with a day out to Old Sarum, 2 miles north of where the city stands now. The mighty Iron Age hill fort was where the first cathedral once stood and Romans, Normans and Saxons left their mark.
Stonehenge - Travel Trade
Nr Amesbury
This extraordinary 4,500-year old marvel of human endeavour rises from an ancient landscape. A dedicated shuttle bus runs from the coach park to the monument every few minutes. Groups can choose to hop off the shuttle at the halfway point to follow…
The Stones Hotel - Travel Trade
SALISBURY
Nestled in the beautiful South Wiltshire countryside, The Stones Hotel is a stone’s throw away from the world-renowned Stonehenge and the charming Cathedral City of Salisbury
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